Around the world, 2.8 billion people live on $2 or less a day. Thrive targets these individuals specifically. At bare minimum, growers will make $61 a month, more than doubling their income. This price is for an area with extremely small margin rates on crops. Local distributors can make $1719 a month at market maturity. Regional distributors can make $7055 a month at market maturity. This is able to expand exponentially and organically, and everyone within the ecosystem will more than double their income.